Cosmetic Surgery Today

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Posts Tagged ‘plastic surgeons’

UK Surgeons Demand Ban on Advertising of Plastic Surgery

Posted by Cosmetic Surgery Review on November 19, 2009

The media and advertisers continue to produce persuasive ads promising the fountain of youth in an injection or with surgery, but some plastic surgeons around the globe are saying that it’s time to call a ‘time out’ on this type of marketing. Nigel Mercer, President of the British Association of Aesthetic Plastic Surgeons (BAAPS) recently stated that it’s time to call a ‘halt’ on the unregulated trade of advertising cosmetic and plastic surgery procedures.

Dr. Mercer points out that many of the medical and non-medical procedures that have entered the market have been able to draw in huge profits by promoting the illusion of a perfect body – only to leave patients disappointed after they pay the high price for surgery.

He states, “We have reached a stage where public expectation, driven by media hype and, dare one say, professional greed, has brought us to a ‘perfect storm’ in the cosmetic surgical market.”

Today, many plastic and cosmetic surgeons have been able to attract more business simply by offering non-invasive procedures such as Botox, Hydrelle, laser peels and other wrinkle treatments that cost a fraction of the price of most types of surgery. Still, demand for breast augmentation, facelifts and liposuction continues to remain strong, but much of this is prompted by surgeons who are boosting business by offering two-for-one offers, deep discounts on conventional procedures, and aggressively marketing the idea of transforming the body or face with just a single procedure.

Members of the BAAPS warn that it’s every doctor’s primary responsibility to protect the patient, and to not always look out for their profit potential. However, many doctors are simply looking for financial gain, and will do everything possible to attract more patients – even if it means undertaking false advertising practices. Still, many UK surgeons are stating that surgery is simply not a ‘quick-fix’ solution, and that all patients should be advised about the potential risks and dangers associated with their procedure.

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UK Surgeons Say Plastic Surgery Vacations Could Be Fatal

Posted by Cosmetic Surgery Review on September 23, 2009

42-16474249Medical tourism continues to be among the leading travel trends in the United States and other parts of the world, but the American Society of Plastic Surgeons and several consumer organizations have issued warnings about getting plastic surgery overseas. Recently, The British Association of Aesthetic Plastic Surgeons (BAAPS) stated that they have documented several horror stories from Britons who have headed overseas to get discounted plastic surgery, and agreed that many people underestimate the risks involved with procedures performed abroad.

Many people head to countries in South America, the Far East and India to cash in on discounted cosmetic and plastic surgery procedures including liposuction, breast augmentation and tummy tucks.

While some doctors overseas have trained in the United States and the United Kingdom, the standards of the facilities they perform operations in may not be the same as they are in Western countries. In addition, many of the complications that arise from these procedures are not covered by health insurance or services such as the NHS, which means the patient must be prepared to pay for any problems out-of-pocket.

The president of the BAAPS, Nigel Mercer, stated that “it was a common misconception [among British patients] that plastic surgery could be a quick and pain-free experience”. (Source: PressandJournal.co.uk)

The Press and Journal also reports on several cases where patients experienced several side effects and had to undergo emergency surgery in order to ‘fix’ what the foreign plastic surgeon had done. In one case, a British woman who had a facelift overseas went back to Britain but developed blood clots in her lungs, resulting in death as soon as she returned home.

All individuals considering plastic surgery abroad must do extensive research about their doctor and the facility, and be certain that they have access to healthcare and insurance coverage should complications arise. More information about the pros and cons of medical tourism can be found here .

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