Cosmetic Surgery Today

Plastic Surgery News, Costs of Cosmetic Surgery and Elective Procedures Blog

Research Study Reports Steady Increase in Demand for Plastic Surgery

Posted by Cosmetic Surgery Review on February 10, 2010

In the wake of the economic recession in 2009, many plastic surgeons are moving in a more positive direction thanks to a steady increase in demand for popular plastic surgery procedures such as breast implants, liposuction and facelift surgery. According to a survey completed by MEDACorp, plastic surgery and cosmetic procedures were actually up during the fourth quarter for the first time since the economic downturn appeared in 2007.

The survey took into account several in-demand procedures including breast implants, Latisse eyelash growth serum and facial injectables such as Botox, Restylane and Juvederm. The most in-demand procedures included Allergan’s Botox facial fillers and Medicis Pharmaceutical’s Restylane fillers.

The results of the survey suggest that plastic surgeons’ offices were much busier than they were a year ago during the same quarter. Many plastic and cosmetic surgeons also took a more proactive approach when business slowed, introducing more affordable procedures such as dermal fillers, laser skin resurfacing and non-invasive cosmetic procedures for the budget-conscious patient.

For many patients, simply having access to these procedures and having the option to pursue patient financing to cover the costs for the procedure prompted a consultation and appointment.

Experts at MEDACorp point out that this steady growth may be a sign that things will be turning around for surgeons and consumers in 2010. Gary Nachman, an analyst for MEDACorp, states, “The most optimistic projection was a 7.3% increase in breast implant procedures among the plastic surgeons. This is interesting, in our view, since this bigger-ticket procedure has been especially impacted by the economic downturn, and has appeared to be recovering more slowly than the less expensive injectables.” (Source:

Patients on a budget can still apply for financing plans or work directly with their physician to sign up for a private payment plan. More information about patient financing can be found here.

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