Cosmetic Surgery Today

Plastic Surgery News, Costs of Cosmetic Surgery and Elective Procedures Blog

Beauty and Cosmetic Industry Continues to Boom in Brazil

Posted by Cosmetic Surgery Review on January 31, 2010

In the wake of the recent slump in demand for cosmetic and plastic procedures in the United States, countries including Brazil are reporting an overall increase in demand for many aesthetic procedures and beauty treatments.

Salons, spas, and even plastic surgery centers are reporting a significant increase in demand for beauty treatments and cosmetic procedures, and the market for beauty products and cosmetics continues to rise at steady rate.

According to a recent story in Gulf News, “the recent transformation in the lives of ordinary Brazilians owes much to the low inflation and economic stability brought by orthodox economic policies since the mid-1990s – a floating exchange rate, inflation targeting by the central bank and steady reductions in public debt – and to the expansion of income transfer programmes under President Luiz Inacio Lula de Silva since 2003.” (Source:

What this means for the beauty and cosmetic industry is that many Brazilian doctors and beauty professionals have been able to build new businesses or keep their existing business afloat even during troubled economic times overseas. In many cases, U.S. residents and Europeans have been traveling to Brazil to undergo pricey procedures such as breast augmentation, buttocks augmentation, liposuction and tummy tucks at Brazilian cosmetic and plastic surgery centers just to save on costs.

Brazil, and many other South American countries, are famous for their “medical tourism” packages where plastic and cosmetic surgery centers offer attractively-priced packages on popular procedures including liposuction, breast implants and facial plastic surgery at a fraction of the average market cost in the United States. In some cases, the discount can be as much as 50% or more off the standard price for the procedure.

The American Society of Plastic Surgery warns that it’s still important to do research about the surgeon , and also to get information about the track record of the plastic or aesthetic surgery center overseas, before booking that appointment.


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