Cosmetic Surgery Today

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Prevention Magazine Encourages Women in their 40s to Embrace Retinoids

Posted by Cosmetic Surgery Review on July 19, 2009

j0337407Take a trip to the cosmetics counter at any department store and you will be bombarded with the latest anti-aging products, serums, creams and makeup that promise to zap wrinkles and improve your looks.

For women in their 40s, the quest for a more youthful look is often high on the priority list, and there are now hundreds of products on the market designed specifically for this demographic segment. Some experts believe that maintaining a youthful appearance could be as simple as applying retinoid-based creams and serums to the skin.

Dr. Ranella Hirsch, president of the American Society of Cosmetic Dermatology and Aesthetic Surgery and a cosmetic dermatologist in Cambridge, Massachusetts recently interviewed with Prevention magazine to discuss the effects of aging on women in their 40s, 50s and 60s, and to provide some insights on what women can do about wrinkles, fine lines and other skin issues as they age. “Embrace retinoids” was the directive for women in their 40s that want to improve the texture and tone of their skin, and reduce the risk of developing future wrinkles.

According to the article in Prevention magazine, “retinoids rev up sluggish cell turnover, so skin becomes smoother and more radiant, and dark spots fade.” (Source:

Retinoid creams are available over the counter, and many require daily or nightly application for a period of 8 to 12 weeks in order to achieve results. Drugstore products may also be more effective for sensitive skin and for those who have not undergone any cosmetic surgery or non-invasive procedures, because medical-grade products are often harsh on the skin.

Many medical spas and aesthetic surgery centers also offer retinoid-based treatments as part of a facial or anti-aging package. These incorporate retinoid creams and serums into the treatment so that the skin can absorb the compounds more readily. In these cases, results can be achieved within a few days after the treatment.


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