Oscar Season Spurs Botox Boom
Posted by Cosmetic Surgery Review on February 25, 2009
From holiday season to the Presidential Inauguration, many Americans have been working hard to freshen up their look without surgery, turning to affordable treatments such as Botox and dermal fillers instead.
Oscar parties and Spring Break are now top reasons to enjoy a mini-makeover, and many Hollywood stars and Oscar onlookers jumped into a pre-Oscar treatment to lose a few wrinkles and rejuvenate the skin and face. Even during the recession, demand for non-surgical and minimally invasive procedures remains steady.
The American Society of Plastic Surgeons reports a significant increase in pre-Oscar procedures in Los Angeles, Beverly Hills and Hollywood in 2009. According to Santa Monica plastic surgeon Michael McGuire, MD, and ASPS president-elect, business increased by as much as 20 percent during a few weeks and months before the Oscars.
Demand for cosmetic and plastic surgery procedures typically spike a few months before holiday season and during the summer time when clients have time to heal and recover from an intensive procedure. Spikes are also prevalent right before major awards shows and events; Oscar-related makeovers include cellulite treatments, Botox and other fillers, and conventional spa treatments that provide an all-around refresher.
Non-celebrities are also likely to schedule in a quick-fix treatment such as laser facial rejuvenation, chemical peels or injectables before a class reunion or a wedding. Some procedures provide instant results, while others require at least 3-4 weeks before full results are visible.
Botox and dermal fillers such as Restylane and Juvederm are among the ‘most affordable’ during these tough economic times, and many people who are interested in getting rid of wrinkles or tightening up the skin are choosing these procedures over a full facelift or other type of facial surgery. Botox injections cost between $400 – $600+, depending on the doctor and location of the practice.
Despite the dismal economy, the pressure to look good will continue to fuel demand for the latest cosmetic surgery trends.